Essentials
OpenFunnel Conference Play
Do you want to know who in your ICP or CRM is attending a conference you care about? Yes
OpenFunnel has unique Agentic Listening capabilities and one use-case is finding people that are announcing they are attending a conference on Linkedin, Twitter etc.
How does this help AEs ?
- AEs connect Hubspot to OpenFunnel (details here) and find prospets in their CRM who are attending a conference to intiate a conversation
- AEs find new prospects in their territory who are going to a conference they are attending, so that they can generate new business opporutnities
How to Launch Conference Signal Play on OpenFunnel
Deploy OpenFunnel Agents captures Conference attendees in 3 ways
- Prospect Social Listening
- Select your ICP
- “I want to target prospects attending RecFest Conference 2025”
- Usually prospects announce attenance starting a month ahead of the conference so best to set the date accordingly
- Set to Run Daily so that you capture all the announcement till the day of the conference
- Company Social Listening [Companies announce their attedance too]
- Select your ICP
- “I want to target companies attending RecFest Conference 2025”
- Usually prospects announce attenance starting a month ahead of the conference so best to set the date accordingly
- Set to Run Daily so that you capture all the announcement till the day of the conference
- People Browser Agents [Speakers are usually listed on Conference Website]
- Select your ICP
- Go to www.recfest.co.uk/speakers page - get all the speakers listed get atleast 100
These 3 combined give you the maximum coverage for a given conference!
You can create a common Campaign from each of these signals and find emails and generate contextual outreach message on OpenFunnel and export it to your favorite outreach tool in one-shot!
Happy GTMing!